Finland based Rovio Entertainment Ltd., the maker of Angry Birds mobile game has joined hands with retail giant Wal-Mart Stores, Inc. (WMT) to bring the popular game to its stores and on its facebook site.
Cashing in on the popularity of the mobile game, Wal-Mart will provide its customers access of the four special clues to clear the bonus levels of the latest version of the game – Angry Birds Space.
Wal-Mart has started offering the first of the four ‘Golden Eggsteroid’ clues to its Facebook fans on its company’s site. The remaining three clues will be embedded in Wal-Mart’s Angry Birds merchandise, which will be available in Wal-Mart stores from March 25. Wal-Mart stores will exclusively sell these limited-edition T-shirts, toys, mobile phones, snacks and other apparels from where the users can get their hidden clues to unlock the bonus levels of Angry Birds Space.
Wal-Mart’s agreement with Rovio has given the latter a push into the wide US markets with Wal-Mart’s more than 3,000 stores. This has also given opportunity to Wal-Mart to attract Angry Birds fans and provide its customers with both online and in-store gaming experience.
According to Reuters, Rovio has also partnered with bookseller Barnes & Noble Inc. (BKS) whereby the 691 Barnes & Noblebookstores across US will sell Angry Birds merchandises. The customers can purchase these products and earn game credits. .
In mid-March, Wal-Mart has teamed up with movie studios and unveiled an in-store service to allow consumers to convert their DVDs and Blu-ray discs into digital movies in order to boost up the value of movie ownership for its customers. The service will start from April 16, and Wal-Mart will offer this service at 3,500 of its stores at only $2 for the conversion of standard DVDs and Blu-ray discs and $5 for any up gradation of standard DVDs to High-Definition.
Wal-Mart, which competes with Target Corp. (TGT), currently holds a Zacks #3 Rank (short-term Hold rating). Over the long-term, we provide a Neutral recommendation on the stock.
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