Weber Shandwick, a unit of Interpublic Group (IPG), was recently awarded an $866,000 contract by the Nevada Secretary of State’s Office. According to the contract, Weber Shandwick is supposed to implement a public outreach program designed to ensure a complete and accurate 2010 census count in the State of Nevada.
 
The marketing and outreach plan is a multimedia effort to reach everyone living in the state, particularly communities that are traditionally undercounted. The final details will be developed in consultation with the Secretary of State’s Office, the statewide and local Complete Count Committees, and U.S. census officials in Nevada.
 
The U.S. Census Bureau says the information it collects will help determine how over $400 billion of federal funding is spent each year on infrastructure and services such as hospitals, schools, senior centers, emergency services, job training and a variety of transportation projects. Census results also determine how many seats a state has in the U.S. House of Representatives and the number of electoral votes in presidential elections.
 
The Minneapolis office of Weber Shandwick, which directs the firm’s work on the national census project, has assigned a separate team to lead the Nevada campaign. The Nevada program includes advertising support from Sawyer Miller Advertising and Hispanic and African American outreach by Weber Shandwick’s multi-cultural firm, Axis Agency. Weber Shandwick has subcontracted with the Ferraro Group of Reno and Las Vegas to assist in executing the plan. The contract is expected to run through the end of April 2010. 
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