Chicago, IL – August 4, 2009- Kevin Matras explains why monitoring stocks is as important as picking them. Highlighted stocks in this week’s article include Airgas Inc. (NYSE: ARG), CPFL Energia S.A. (NYSE: CPL), Synnex Corporation (NYSE: SNX), StatoilHydro ASA (NYSE: STO) and Toro Company (NYSE: TTC). Click here for the full story exclusively on Zacks.com: http://at.zacks.com /?id=5528.

Screen of the Week written by Kevin Matras of Zacks Investment Research:

After a fantastic July, I thought now would be a good time to talk about paying attention to your portfolio; keeping an eye on your holdings, monitoring your watchlists and pulling profits and getting rid of losers or underperformers.

It’s ironic, but during great times like these when it seems like all of your stocks are going up, investors can form bad habits or get lazy. Even bad decisions sometimes can get rewarded in a bull market.

But when the market stops going straight up, that’s when you can really get into trouble.

So you need to keep paying attention.

Deciding which stocks to enter, of course, is important. But once you’re in, it doesn’t mean your work is over.

For example: if one of the criteria for getting into a stock was that it had a low Debt to Equity ratio, but you then saw that ratio change to an unacceptable level (a level that would not have put it on your radar screen in the first place), then you should consider getting out of that stock and looking for a new stock to replace it – one that does meet your criteria.

Or let’s say, for instance, that you use the Zacks Rank as a timing indicator, and you look at the Zacks #1 Rank List for immediate movers. If in a few weeks, earnings estimates are moving lower and the stock moves to a Zacks #4 Rank (“sell”), take note and consider dumping it.

Sure it was a Zacks #1 Rank, but it’s not anymore.

Think about it; if you never would have gotten into a Zacks #4 Rank in the first place, why would you now want to hold onto one?

That’s using your common sense, and paying attention to your portfolio.

Sometimes, people can get attached to a stock. Once they’ve convinced themselves to buy it, they sometimes hang on too long. Even to losers.

If a company reported bad earnings and the stock is down -10% against you, get out. Don’t let your love of a stock (or denial) ruin your portfolio.

Almost every big losing trade anybody has ever had in their portfolio (-50%, -60% or even –90% or more) could have been exited when they were just beginning to crumble.

If you get out and it zips back up, you can always get back in if you want. But if it keeps going down, you’re just losing more and more money. And you’ll be wishing that you could get out now at that earlier price.

So once you’ve found the items that have proven to work well in picking profitable stocks, be sure to monitor those values. If they no longer meet the winning criteria, then get rid of them fast and find new ones that do.

Here are 5 new stocks that look great and are currently coming up on some of our best screening strategies in the Research Wizard.

ARG Airgas Inc.
CPL CPFL Energia S.A.
SNX Synnex Corporation
STO StatoilHydro ASA
TTC Toro Company

Remember the key to successful screening is in discovering those screens that have produced profitable results in the past. And that’s exactly what you get with the powerful Screening and Backtesting ability of Research Wizard.

Take note: Backtesting isn’t available in all screeners (in fact it’s rarely available in any screener), but it IS available in the Research Wizard.

So sign up now for your free trial to the Research Wizard and pick and choose from some of our profitable strategies, or put your own ideas to the test and start making better decisions today: http://at.zacks.com/?id=5529.

Disclosure: Officers, directors and/or employees of Zacks Investment Research may own or have sold short securities and/or hold long and/or short positions in options that are mentioned in this material. An affiliated investment advisory firm may own or have sold short securities and/or hold long and/or short positions in options that are mentioned in this material.

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