On Demand

Advertising

CPL Co-Registration Campaigns

Co-registration refers to arrangements between companies to collect user information for lead generation. On TraderPlanet, these display as a list of free offers that are displayed by third party advertisers during the flow of new member signup, live event registration or TraderTube video channel subscriptions. Our custom filters checks against the advertiser's data parameters for first name, last name, email and phone. We also pass 'Country' (if requested) by looking at the inbound IP address of the user. If the data provided by the user doesn't fulfill the advertiser's parameters, it is marked invalid by our system and is not forwarded to the advertiser as a billable (valid) lead. While this is not 100% fool proof, it does provide greater validity for the leads that are passed to the advertiser. We also have format validation assigned to the phone field for US and Canada. Geo-targeting is available at the country level. Leads are forwarded to the advertiser real-time (POST/GET) or as a daily email attachment. This co-registration CPL inventory is served through 3 channels -- new member signup, live event registration and TraderTube video channel subscriptions.

We will structure a competitive CPL rate based on lead volume, duration, geo-targeting and data points. Our current lead volume is delivering 700 leads a month to each advertiser. Upon receipt of an executed insertion order, we have campaigns up and running within 24 business hours.

CPL Exclusive Email

TraderPlanet distributes advertiser’s email creative to our lists based on selections for geo-targeting (country) and implements auto registration links within advertiser’s creative to connect the email responses to our lead generation system. TraderPlanet accrues these leads and forwards to advertiser via email or real-time to CRM.

Site Sponsorships

ROS Online banner advertising inventory (site sponsorship) is sold on a monthly flat fee. Inventory consists of 728 x 90 leaderboard , 300 x 250 rectangle, 300 x 600 skyscraper, 100 x 50 button, and text ads (within commentary/article views). A site sponsorship campaign is in rotation for impressions as 1 of 4 sponsor placements. Discounts are available for duration longer than one month.

CPL Event Advertising (Webinar Registrations)

Advertisers that are producing an online event and are interested in having TraderPlanet advertise the event on our Event Calendar, can accrue event registrations which are forwarded daily. Advertiser specifies data points to be forwarded : First, Last, phone, email address and country. In addition to the event calendar listing, TraderPlanet will promote the event to our lists by issuing email invites. The respondent simply selects an ‘auto registration’ link within the email invitation they receive or through the Event Calendar registration process. These leads are highly qualified because they are specifically registering for the advertiser’s event. Campaign is billed on a CPL basis. TraderPlanet requires a 1-week lead time minimum prior to event date to secure registrations. Leads are delivered daily via email attachment.

Newsletter Sponsorships

Note: TraderPlanet Today and Synergistic Trading Newsletters are SOLD OUT through December 2014. You may inquire about our other publications.

Inventory placements consist of (1) 120x600 skyscrapers, text ad, (2) 610 x 80 rectangles, and 468 x 60 leader board.

Sponsorships are currently only available for the MarketBeat and Ask Trader Ed Newsletters. Distribution is 100,000 and 25,000 subscribers, respectively. Sponsorship fees are per issue – contact us for details.

See: http://www.traderplanet.com/newsletters/ for a full listing of our e-newsletter publications.

Dedicated Email (List Rental)

TraderPlanet sends advertiser’s email creative as a one-time send to the advertiser’s choice of lists, and send size (minimum send size for any list is 10,000 subscribers). These campaigns are sold on a CPM (Cost per Thousand) basis. Contact us for CPM rate proposal as we factor scheduling and size of send with quotation.

List NameDescriptionSubscribers
Trader Central Third Party Advertisers List230,000
Investor PlanetResponders to TraderPlanet and Advertiser offers70,000
SFO SubscribersSFO magazine subscribers, highly qualified active traders140,000
Figure 3: Email List Inventory

TraderPlanet Digital Journal

TraderPlanet Journal is a quarterly digital magazine that has a built-in subscriber base of TraderPlanet members, TraderPlanet newsletter subscribers and 140,000 SFO magazine subscribers, with total distribution reaching over 350,000 active traders world-wide. Audience Demographics

  • Primary readership resides in United States, Canada, United Kingdom, Australia, India, Singapore, Malaysia, Germany and Italy.
  • Predominantly male, 35-65 years of age, college educated, actively trading a variety of asset classes.
  • 36% Trade Daily
  • 33% Trade Weekly
  • 15% Trade Monthly
  • Nearly 50% have an intermediate trading experience level.

Current issue may be viewed at: www.traderplanet.com/journal.

Technical Specifications

All ads provided must be electronic in a PRESS ready PDF format. You may embed active links within the PDF.

When creating PDF files:

  • Save all images as high resolution (300dpi)
  • Embed ALL fonts
    • Use Acrobat Distiller to create PDF files
    • .25 inch or above Inner Margin
    • No Bleed Necessary
PlacementDimensions (inches)RatesMultimedia Rate*
Full Screen , Full Color Static8.25 x 11Call for Rateplus $500
Full Screen , Full Color Static8.25 x 5.5Call for Rateplus $500
Quarter Screen, Full Color Static4.125 x 5.5Call for Rateplus $500
* Advertisers may embed audio, animation and/or video files within ad layout.
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