Web design isn’t art. It involves a whole collection of different skills — from copywriting and typography to layout and art — all fused together to create an interface that not only features a pleasant aesthetic but that communicates function and facilitates easy access to its content. But in order to combine all these elements of Web design together and achieve successful results you must have a clear direction, a direction that will guide each and every aspect of your design towards common goals. You must think strategically.