Opinions on short selling have long been divided: Is the practice of capitalizing on market declines “un-American”, as many seem to believe, or is there a logical reason an otherwise patriotic American would sell the market short? If there really is a logical reason to sell short, is it the high-risk endeavor that many experts seem to portray? Bill O’Neil, founder of Investor’s Business Daily, examined the issue of short selling in his book “How To Make Money Selling Stocks Short” (2004), and concluded that “few investors really understand how to buy stocks successfully.

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